Brand manners : how to create the self-confident organisation to live the brand

Pringle, Hamish

Brand manners : how to create the self-confident organisation to live the brand by Hamish Pringle and William Gordon - England: John Wiley and Sons Ltd 2001 - ix, 314p., bib., webo., ind. 23 cm x 16 cm

0471496055


brand manners
brand problem and solution
brand promise
branding
case histories
consumerism
encounters
individual behaviour
outstanding custoemr service
power of customer pledges
protecting the brand

658.827 / PRI
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