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Creating value for customers: designing and implementing a total corporate strategy

Band, William A.

Creating value for customers: designing and implementing a total corporate strategy by William A. Band - New York: John Wiley and Sons 1991 - xi, 340p., ind. 22 cm x16 cm

ISBN: 0471525936

Subjects--Topical Terms:
customer relationship
customer satisfaction
customers
value creation
value creators
value driven culture
value perception

Dewey Class. No.: 658.812 / BAN

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