The complete guide to special event management: business insights, financial advice, and successful strategies from Ernst and Young, advisors to the olympics, the Emmy awards, and the PGA tour
Catherwood, Dwight W.
The complete guide to special event management: business insights, financial advice, and successful strategies from Ernst and Young, advisors to the olympics, the Emmy awards, and the PGA tour by Dwight W. Catherwood and Richard L. Van Kirk - New York: John Wiley and Sons, Inc. 1992 - xiv, 306p., app., ind. 24 cm x 16 cm
0471540988
advertising
bidding
events
market
marketing tools
promotion
sponsorship
658.456 / CAT
The complete guide to special event management: business insights, financial advice, and successful strategies from Ernst and Young, advisors to the olympics, the Emmy awards, and the PGA tour by Dwight W. Catherwood and Richard L. Van Kirk - New York: John Wiley and Sons, Inc. 1992 - xiv, 306p., app., ind. 24 cm x 16 cm
0471540988
advertising
bidding
events
market
marketing tools
promotion
sponsorship
658.456 / CAT