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Great print advertising : creative approaches, strategies, and tactics

Antin, Tony

Great print advertising : creative approaches, strategies, and tactics - New York: John Wiley and Sons, Inc. 1993 - vi, 247p., ind. 26 cm x 18 cm

ISBN: 0471557137

Subjects--Topical Terms:
advertising copy
layout
magazine
typography

Dewey Class. No.: 659.132 / ANT

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