Packaging design : successful product branding from concept to shelf
Klimchuk, Marianne Rosner
Packaging design : successful product branding from concept to shelf by Marianne Rosner Klimchuk and Sandra A. Krasovec - New Jersey: John Wiley and Sons, Inc. 2006 - x, 262p., app., bib., glos., ind. 24 cm x 19 cm
047172016X
communicating with colour
considering the environment
defining packaging design
design
design fundamentals
design process
imagery
packaging
planning for production
stakeholders
structures and materials
typography
understanding legal issues
658.564 / KLI
Packaging design : successful product branding from concept to shelf by Marianne Rosner Klimchuk and Sandra A. Krasovec - New Jersey: John Wiley and Sons, Inc. 2006 - x, 262p., app., bib., glos., ind. 24 cm x 19 cm
047172016X
communicating with colour
considering the environment
defining packaging design
design
design fundamentals
design process
imagery
packaging
planning for production
stakeholders
structures and materials
typography
understanding legal issues
658.564 / KLI