Retailing in the (21st) twenty-first century

Thomas, Chris

Retailing in the (21st) twenty-first century by Chris Thomas and Rick Segel - New York: John Wiley and Sons, Inc. 2006 - x, 277p., glos., ind. 23 cm x 19 cm

0471723207


advertising
branding your business
business planning and structure
buying and displaying merchandise
creating internal system
global marketplace
legal responsibilities
making the sales
money matters
retail location and design
retailing

658.87 / THO
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