Marketing mistakes

Hartley, Robert F

Marketing mistakes by Robert F Hartley - 3rd ed. - New York: Wiley 1986 - vii , 296p 23 cm x 15 cm

0471830526


case studies
coors
Edsel
errors in marketing strategy
fallacy of conservatism
Gillette
Korvette
marketing
Montgomery ward
Nestle's infant formula
public image
social constraints
United States
world football league

658.800973 / HAR
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