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Managing media firms and industries : what's so special about media management?

Lowe, Gregory Ferrell

Managing media firms and industries : what's so special about media management? - Cham: Springer 2016

ISBN: 978-3-319-08515-9

Subjects--Topical Terms:
business
business planning
economics
mass media
organization
planning

Dewey Class. No.: 302.23068 / LOW

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