Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers' purchase intention
Nee, Ines
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers' purchase intention - Wiesbaden: Springer 2016
978-3-658-13998-8
business
hotel management
internet in public relations
management
tourism
658.8 / NEE
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers' purchase intention - Wiesbaden: Springer 2016
978-3-658-13998-8
business
hotel management
internet in public relations
management
tourism
658.8 / NEE