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Market entry into the USA : why European companies fail and how to succeed

Drews, Ralf; Lamson, Melissa

Market entry into the USA : why European companies fail and how to succeed - Cham: Springer 2016

ISBN: 978-3-319-17124-1

Subjects--Topical Terms:
business
business enterprises
management
marketing
marketing research
organizational change
United States

Dewey Class. No.: 658.406 / DRE

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