Normal view MARC view ISBD view

Hi tech hi touch branding : creating brand power in the age of technology

Temporal, Paul

Hi tech hi touch branding : creating brand power in the age of technology by Paul Temporal and K. C. Lee - Singapore: John Wiley and Sons (Asia) Pte Ltd. 2000 - xii, 219p., ind. 24 cm x 16 cm

ISBN: 0471845965

Subjects--Topical Terms:
brand name products
branding
branding on the web
comprehensive branding
corporat brand image
electronic commerce
global telecommunications company
marketing
new market
old brand
positioning strategies
technology

Dewey Class. No.: 658.82 / TEM

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)