Romancing the customer : maximizing brand value through powerful relationship management

Temporal, Paul

Romancing the customer : maximizing brand value through powerful relationship management by Paul Temporal and Martin Trott - Singapore: John Wiley and Sons Pte. Ltd. 2001 - xii, 211p., ind. 24 cm x 16 cm

0471846155


brand building
brand name products
customer relationship management (CRM)
implementation strategy
marketing
new media
relationship marketing

658.827 / TEM
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