Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing - Wiesbaden: Springer 2016
978-3-658-15037-2
business
marketing research
music in advertising
organization
planning
technology and state
658.827 / WEI
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing - Wiesbaden: Springer 2016
978-3-658-15037-2
business
marketing research
music in advertising
organization
planning
technology and state
658.827 / WEI