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Targeting using augmented data in database marketing decision factors for evaluating external sources

Huttenrauch, geb. Krämer Bettina

Targeting using augmented data in database marketing decision factors for evaluating external sources - Wiesbaden: Springer 2016

ISBN: 978-3-658-14577-4

Subjects--Topical Terms:
business
database marketing
direct marketing
marketing
marketing-management

Dewey Class. No.: 658.802 / HUT

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