The eleventh commandment : transforming to "Own" customers

Vandermerwe, Sandra

The eleventh commandment : transforming to "Own" customers by Sandra Vandermerwe - Chichester: John Wiley and Sons Limited 1996 - xiv, 244p., bib., ind. 25 cm x 17 cm

0471958239


commitment enduring
competitive spaces
converting intention into value
customer activity cycle
customer relations
customer solutions
high ground
looking beyond
moving minds markets
operating twin tracks
proactive leap
reversing logic
satisfaction
service

658.812 / VAN
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