The quintessence of strategic management : what you really need to know to survive in business

Kotler, Philip; Berger, Roland; Bickhoff, Nils

The quintessence of strategic management : what you really need to know to survive in business - Heidelberg: Springer 2016

978-3-662-48490-6


business
entrepreneurship
industrial management
marketing
organization
strategic planning

658.4012 / KOT
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