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Store wars : the battle for mindspace and shelfspace

Corstjens, Judith

Store wars : the battle for mindspace and shelfspace by Judith Corstjens and Marcel Corstjens - Chichester: John Wiley and Sons Ltd. 1995 - ix, 303p., ind. 23 cm x 15 cm

ISBN: 0471987654

Subjects--Topical Terms:
consumer goods
market orientation
marketing
matrix marketing
retail
trade marketing

Dewey Class. No.: 658.8 / COR

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