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Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world

Mora, Pierre

Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world - New York: Springer 2016 - xix, 99p.

ISBN: 978-3-319-24481-5

Subjects--Topical Terms:
business
globalization
marketing
public relations
wine tourism

Dewey Class. No.: 641.22 / MOR

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