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Wise family business : family identity steering brand success.

Schwass, Joachim; Glemser, Anne-Catrin

Wise family business : family identity steering brand success. - New York: Palgrave Macmillan 2016 - xix, 99p.

ISBN: 978-1-137-58600-1

Subjects--Topical Terms:
branding (Marketing)
leadership
small business
social responsibility of business

Dewey Class. No.: 658.045 / SCH

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