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Building global biobrands : taking biotechnology to market

Simon, Francoise

Building global biobrands : taking biotechnology to market by Francoise Simon and Philip Kotler foreword by Kevin Sharer - New York: Free Press 2003 - xv, 336p., notes., glo., ind. 24 cm x 16 cm

ISBN: 047322244X

Subjects--Topical Terms:
bio marketspace
biobrands
biomarketing
bionetworks
biopricing strategies
biosector
biotechnology industries
building biobrands
e health
internet
linking online and ofline strategy
marketing
pharmaceutical
price

Dewey Class. No.: 658.8096606 / SIM

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