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Why marketing to women doesn't work : Using market segmentation to understand consumer needs

Darroch, Jenny

Why marketing to women doesn't work : Using market segmentation to understand consumer needs - Palgrave Macmillan Limited 2014

ISBN: 9781137358172

Subjects--Topical Terms:
business and economics
general
management science
marketing
research

Dewey Class. No.: 658.8/02 /

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