CRM at the speed of light : capturing and keeping customers in internet real time
Greenberg, Paul
CRM at the speed of light : capturing and keeping customers in internet real time by Paul Greenberg - New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 - xxiii, 360p., app., ind. 24 cm x 16 cm
0070439508
customer relationship management
e tail
ERP
lifecycle
marketing
partner relationship
personalization
sales force automation
sales management vs CRM
658.812 / GRE
CRM at the speed of light : capturing and keeping customers in internet real time by Paul Greenberg - New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 - xxiii, 360p., app., ind. 24 cm x 16 cm
0070439508
customer relationship management
e tail
ERP
lifecycle
marketing
partner relationship
personalization
sales force automation
sales management vs CRM
658.812 / GRE