CRM at the speed of light : capturing and keeping customers in internet real time

Greenberg, Paul

CRM at the speed of light : capturing and keeping customers in internet real time by Paul Greenberg - New Delhi: Tata McGraw-Hill Publishing Company Limited 2001 - xxiii, 360p., app., ind. 24 cm x 16 cm

0070439508


customer relationship management
e tail
ERP
lifecycle
marketing
partner relationship
personalization
sales force automation
sales management vs CRM

658.812 / GRE
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