Normal view MARC view ISBD view

Achieving brand loyalty in China through after sales services: with a particular focus on the influences of cultural determinants

Frab, Alexander

Achieving brand loyalty in China through after sales services: with a particular focus on the influences of cultural determinants - Wiesbaden: Springer Fachmedien Wiesbaden Gabler 2016 - xxi, 317p.

ISBN: 978-3-658-14367-1

Subjects--Topical Terms:
brand
business
China
globalization
marketing
markets

Dewey Class. No.: 658.8 / FRA

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)