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Advances in advertising research: Vol. 6 the digital, the classic, and the alternative

Advances in advertising research: Vol. 6 the digital, the classic, and the alternative - New York: Springer 2016 - xii, 406p.

ISBN: 978-3-658-10558-7

Subjects--Topical Terms:
advertising
business
marketing

Dewey Class. No.: 659.1 / ADV

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