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Advertising in the aging society: understanding representations, practitioners, and consumers in Japan

Prieler, Michael; Kohlbacher, Florian

Advertising in the aging society: understanding representations, practitioners, and consumers in Japan - Palgrave Macmillan 2016

ISBN: 978-1-137-58660-5

Subjects--Topical Terms:
business
industrial procurement
leadership
marketing
marketing research

Dewey Class. No.: 658.8 / PRI

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