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Brand page attachment an empirical study on facebook users' attachment to brand pages

Kleine-Kalmer, Barbara; Burmann, Christoph

Brand page attachment an empirical study on facebook users' attachment to brand pages - Wiesbaden: Springer 2016

ISBN: 978-3-658-12439-7

Subjects--Topical Terms:
business
communication
marketing
product management
social networks

Dewey Class. No.: 658.5 / KLE

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