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Creating brand cool : brand distinction in the online marketplace

Abraham, Joan

Creating brand cool : brand distinction in the online marketplace - New York Routledge 2021 - xi, 99p., ind., 23 cm x 15 cm

ISBN: 9780367693145

Subjects--Topical Terms: --branding--marketing--business and economics--electronic commerce--internet marketing

Dewey Class. No.: 658.827 / ABR

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