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Experiential marketing : case studies in customer experience

Batat, Wided

Experiential marketing : case studies in customer experience - New York Routledge 2021 - xiv, 331p., ind., 24 cm x 17 cm

ISBN: 9780367900922

Subjects--Topical Terms: --branding--marketing--relationship marketing--target marketing

Dewey Class. No.: 658.812 / BAT

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