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Marketing strategy for the creative and cultural industries

Kolb, Bonita M.

Marketing strategy for the creative and cultural industries - 2nd - New York Routledge 2021 - vii, 324p., app., ind., 23 cm x 15 cm - Mastering management in the creative and cultural industries .

ISBN: 9780367419776

Subjects--Topical Terms: --arts--marketing--performing arts--cultural industries

Dewey Class. No.: 700.688

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