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Intercultural marketing : theory and practice

Beveridge, Ivana

Intercultural marketing : theory and practice - New York Routledge 2021 - xiii, 229p., ref., ind., 23 cm X 15 cm

ISBN: 978- 0367902544

Subjects--Topical Terms: --marketing--cross-cultural studies--consumers--international trade

Dewey Class. No.: 658.8

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