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Promotion: analysis, creativity, and strategy

Dommermuth, William P.

Promotion: analysis, creativity, and strategy by William P. Dommermuth - California: Wadsworth Inc. 1984 - xvii, 745p., ind. 24 cm x 20 cm

ISBN: 0534031964

Subjects--Topical Terms:
advertising
budgeting
consumer attitudes
distribution channels
marketing
opportunities
personal selling
promotion mix
sales promotion
social aspects
social forces
strategies
strategy

Dewey Class. No.: 658.82 / DOM

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