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Marketing and financial management: new economy new interfaces

Walters, David

Marketing and financial management: new economy new interfaces - New York: Palgrave Macmillan, 2005. - xxiv, 408p., ind., 23 cm X 15 cm

ISBN: 978-1403940971

Subjects--Topical Terms: --marketing management--corporations--finance--strategic planning

Dewey Class. No.: 658.802

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