Pricing and revenue optimization

Philis, Robert L.

Pricing and revenue optimization - 2nd - California: Stanford University Press, 2021. - 472p.

Recommended by: Banikanta Mishra

Contents:
1 Background
2 Introduction to Pricing and Revenue Optimization
3 Models of Demand
4 Estimating Price Response
5 Optimization
6 Price Differentiation
7 Pricing with Constrained Supply
8 Revenue Management
9 Capacity Allocation
10 Network Management
11 Overbooking
12 Markdown Management
13 Customized Pricing
14 Behavioral Economics and Pricing


978-0804746984

--business operations--pricing--revenue management

658.1554
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