The smarter screen: surprising ways to influence and improve online behavior

Benartzi, Shlomo

The smarter screen: surprising ways to influence and improve online behavior - New York: Portfolio / Penguin, 2015. - viii, 248p., app., ind., 24 cm X 16 cm

9781591847861

--neuroeconomics--consumer behavior--decision making--internet--web sites--design--information behavior--electronic commerce

658.8342
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