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Copywriting for the electronic media : a practical guide

Meeske, Milan D.

Copywriting for the electronic media : a practical guide by Milan D. Meeske - 3rd ed. - Belmont: Wadsworth Publishing Comapny 1998 - xvii, 296p., glos., bib., ind. 28 cm x 22 cm

ISBN: 0534507549

Subjects--Topical Terms:
advertising copy
broadcast commercial
broadcasting advertising
broadcasting campaign
getting your first job
issue
political announcements
promotion
public service
radio commercial
radio copy
television commercial

Dewey Class. No.: 659.14 / MEE

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