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Public relations case

Hendrix, Jerry A.

Public relations case by Jerry A. Hendrix - 5th ed. - Belmont: Wadsworth Publishing Company 2000 - viii, 488p., app., ind. 24 cm x 18 cm

ISBN: 0534514324

Subjects--Topical Terms:
audiences
case studies
community
consumer
emergency public relation
government
integrated marketing communication
internal communications
internation public relation
investor and financial
public relation
publicity

Dewey Class. No.: 659.2 / HEN

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