Public relations writing : from and style
Newsom, Newsom
Public relations writing : from and style by Doug Newsom and Bob Carrell - 5th ed. - Belmont: Wadsworth Publishing Company 1997 - xviii, 510p., bib., app., ind. 24 cm x 19 cm
0534522904
advertising copy
authorship
business writing
campaign writing
crisis communication
mass media audiences
media kits
newsletters
persuasion
pr writing
public relations
web pages
writing for select audiences
writing principles
659.2 / NEW
Public relations writing : from and style by Doug Newsom and Bob Carrell - 5th ed. - Belmont: Wadsworth Publishing Company 1997 - xviii, 510p., bib., app., ind. 24 cm x 19 cm
0534522904
advertising copy
authorship
business writing
campaign writing
crisis communication
mass media audiences
media kits
newsletters
persuasion
pr writing
public relations
web pages
writing for select audiences
writing principles
659.2 / NEW