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The interplay of influence : news, advertising, politics and the mass media

Jemieson, Kathleen Hall

The interplay of influence : news, advertising, politics and the mass media by Kathleen Hall Jemieson and Karlyn Kohrs Campbell - 5th ed. - California: Thomson Wordsworth 2001 - xviii, 362p., ind. 23 cm x 19 cm

ISBN: 0534533647

Subjects--Topical Terms:
advertising
audiences
influence
mass communication
mass media
news as persuasion
political campaign
product campaigns
ratings
revenues
USA

Dewey Class. No.: 302.23 / JAM

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