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Creative strategy in advertising

Jewler, A. Jerome

Creative strategy in advertising by A. Jerome Jewler and Bonnie L. Drewniany - 7th ed. - Australia:: Wadsworth 2000 - xiv, 312p., app., ind. 25 cm x 20 cm

ISBN: 0534557848

Subjects--Topical Terms:
advertising copy
advertising layout and typography
cases
convicing the clients
creativity
designing communicate
direct marketing
diverse marketplace
internet
retail advertising
strategy
television
writing for radio

Dewey Class. No.: 659.132 / JEW

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