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Management of electronic media

Albarran, Alan B.

Management of electronic media by Alan B. Albarran - Australia: Thomson Learning 2002 - xx, 315p., glos., ind. 24 cm x 19 cm

ISBN: 0534561918

Subjects--Topical Terms:
electronic media
electronic media management
financial management
internet
management
management ethics
managing personnel
marketing
mass media
news
regulatory influences
strategic alliances and partnership
understanding markets and audiences

Dewey Class. No.: 302.23068 / ALB

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