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Retail merchandising : consumer goods and services

Samson, Harland E.

Retail merchandising : consumer goods and services by Harland E. Samson and Wayne G. Little - 10th ed. - Cincinnati: South-Western Publishing Co. 1988 - x, 612p., ind. 24 cm x 19 cm

ISBN: 0538192801

Subjects--Topical Terms:
control
dynamic
merchandising
operations
personal
promotion
retail businesses
retail marketing
retail trade
selling

Dewey Class. No.: 658.87 / SAM

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