The business of media distribution: Monetizing film, TV, and video content in an online world
Ulin, Jeffrey C.
The business of media distribution: Monetizing film, TV, and video content in an online world - 3rd - New York, Routledge: 2019. - xxv, 578 p. ref., ind. 22 cm x 14 cm - American Film Market presents .
Recommended By: Anirudh Kalia
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Foreword
Market Opportunity and Segmentation: The Diverse Role of Studios and Networks
Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea
Financing Production: Studios and Networks as Venture Capitalists
Theatrical Distribution
The (Non-Download, Non-Streaming) Home Video Business
Television Distribution
Internet Streaming and On Demand Access: A New Paradigm Matures - On-Demand and Multi-Screen Access, FAANGs+, Cord-Cutting, Online Originals, Cloud Applications, Social Media, Changing How We Watch, Direct from the Creator, and More
Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets
Marketing
Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
References
Index
978-0815353362
--Business & Economics Industries Media & Communications--Digital media Marketing--Motion pictures Marketing--Television broadcasting Marketing--Performing Arts Film & Video Direction & Production--Telecommunications
384.068 / ULI
The business of media distribution: Monetizing film, TV, and video content in an online world - 3rd - New York, Routledge: 2019. - xxv, 578 p. ref., ind. 22 cm x 14 cm - American Film Market presents .
Recommended By: Anirudh Kalia
--------------------------------------------
Foreword
Market Opportunity and Segmentation: The Diverse Role of Studios and Networks
Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea
Financing Production: Studios and Networks as Venture Capitalists
Theatrical Distribution
The (Non-Download, Non-Streaming) Home Video Business
Television Distribution
Internet Streaming and On Demand Access: A New Paradigm Matures - On-Demand and Multi-Screen Access, FAANGs+, Cord-Cutting, Online Originals, Cloud Applications, Social Media, Changing How We Watch, Direct from the Creator, and More
Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets
Marketing
Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing
References
Index
978-0815353362
--Business & Economics Industries Media & Communications--Digital media Marketing--Motion pictures Marketing--Television broadcasting Marketing--Performing Arts Film & Video Direction & Production--Telecommunications
384.068 / ULI