International cases in the business of sport
Chadwick, Simon (ed.)
International cases in the business of sport - 2nd ed - New York Routledge 2017 - xxi, 263p., bib., ind., 24 cm X 17 cm
Recommended by: Anirudh Kalia
Content:
Introduction[Simon Chadwick, Dave Arthur and John Beech]1. Bringing the National Football League’s Super Bowl to the Big Stage: The Marketing and Business Aspects of Super Bowl XLVII [Ricard W. Jensen]2. Rivalry in the German Bundesliga: Opportunities and Threats for Marketing Football[Sebastian Uhrich, Johannes Berendt and Joerg Koenigstorfer]3. 'If the quenelle is racist then "all priests are paedophiles" and pineapples will be banned'[Gaye Bebek, Stephen Castle and Eva Kipnis]4. The Sochi Winter Olympic Games and their Sports Tourism and Events Management Potential for the Russian Federation [Robert Kaspar and Benedikt Wallner]5. Super League Magic Weekend: Using Events to Engage Rugby League Fans New and Old [Leah Donlan]6. Paris Saint-Germain: A New Brand to Dream Even Bigger[Boris Helleu, and Nicolas Scelles]7. 'Celebritization': A Case Study of Lolo Jones [Kwame J. A. Agyemang]8. End of the Road: Why the Istanbul F1 Grand Prix Came to a Screeching Halt[Cem Tinaz, Douglas Michele Turco and James Santomier]9. How Did a Small Town Ice Hockey Club Become a European Trophy Winner? The Case of Jyväskylä Ice Hockey Club (JYP), Finland [Aila Ahonen]10. The Olympique Lyonnais Strategic Repositioning: Towards a New Business Model [Aurélien François and Emmanuel Bayle]11. Social Media and Media Management [Raymond Boyle]12. The Death of Colonel Reb[Charles M. Carson and Darin W. White]13. Any Publicity is Good Publicity? Nike’s Controversial Campaigns and Management of Celebrities[Stephen Castle and Gaye Bebek]14. CONCACAF Strategic Repositioning: Rebuilding Trust in the 'Beautiful Game' [Aaron Burks, Michael M. Goldman and Nola Agha]15. The Canadian Sport Delivery System: Challenges Facing Recreational Sport [Jonathon Edwards, Charlene Shannon-McCallum and Terri Byers]16. Selling the Rights to Broadcast Football Games in Europe: The Controversy Still Continues [Jon Guest]17. Leveraging the Benefits of Sport Sponsorship: A Global Brand's Local Engagement through Sport Sponsorship [Adam Jones and John Nauright]18. Impacts of an International Motorsport Event on a Small Caribbean Island[Cristina Jönsson]19. MK DONS FC and AFC Wimbledon: Moving the Goalposts and Rising from the Ashes[David Cook and Christos Anagnostopoulos]20. How to Spend 20 Years Filling Up a Stadium and Then See it Empty in 4[Alexey Kirichek]21. When Sponsorship Turns Sour in Elite Sport [Maria Hopwood and Hamish McLean]22. Designing Policies and Strategies to Safeguard, Conserve and Reclaim/Reuse Water Resources at Sport Facilities [Cheryl Mallen, Chris Chard, Adel Mansurov and Courtney Keogh]23. The Football World Cup 2014[Gerd Nufer] 24. ‘A Tale of Two 9’s’: The Business of Golf [Richard Oddy]25. Pyeongchang 2018 Marketing: The New Horizon for the Winter Olympics [Jiyoon Oh, Yonsei University, and Alain Ferrand]26. The National Football League (NFL) in London [Adrian Pritchard]27. "We don't do walking away" [Balwant Samra, Stephen Castle, and Gaye Bebek]28. Red Bull Energy Drinks and Football [Sten Söderman]29. The Development of a Professional Football League in Singapore: Failure or Success? [Donna Wong]
978-1138802452
--sports--economic aspects--case studies--sports administration
796.334
International cases in the business of sport - 2nd ed - New York Routledge 2017 - xxi, 263p., bib., ind., 24 cm X 17 cm
Recommended by: Anirudh Kalia
Content:
Introduction[Simon Chadwick, Dave Arthur and John Beech]1. Bringing the National Football League’s Super Bowl to the Big Stage: The Marketing and Business Aspects of Super Bowl XLVII [Ricard W. Jensen]2. Rivalry in the German Bundesliga: Opportunities and Threats for Marketing Football[Sebastian Uhrich, Johannes Berendt and Joerg Koenigstorfer]3. 'If the quenelle is racist then "all priests are paedophiles" and pineapples will be banned'[Gaye Bebek, Stephen Castle and Eva Kipnis]4. The Sochi Winter Olympic Games and their Sports Tourism and Events Management Potential for the Russian Federation [Robert Kaspar and Benedikt Wallner]5. Super League Magic Weekend: Using Events to Engage Rugby League Fans New and Old [Leah Donlan]6. Paris Saint-Germain: A New Brand to Dream Even Bigger[Boris Helleu, and Nicolas Scelles]7. 'Celebritization': A Case Study of Lolo Jones [Kwame J. A. Agyemang]8. End of the Road: Why the Istanbul F1 Grand Prix Came to a Screeching Halt[Cem Tinaz, Douglas Michele Turco and James Santomier]9. How Did a Small Town Ice Hockey Club Become a European Trophy Winner? The Case of Jyväskylä Ice Hockey Club (JYP), Finland [Aila Ahonen]10. The Olympique Lyonnais Strategic Repositioning: Towards a New Business Model [Aurélien François and Emmanuel Bayle]11. Social Media and Media Management [Raymond Boyle]12. The Death of Colonel Reb[Charles M. Carson and Darin W. White]13. Any Publicity is Good Publicity? Nike’s Controversial Campaigns and Management of Celebrities[Stephen Castle and Gaye Bebek]14. CONCACAF Strategic Repositioning: Rebuilding Trust in the 'Beautiful Game' [Aaron Burks, Michael M. Goldman and Nola Agha]15. The Canadian Sport Delivery System: Challenges Facing Recreational Sport [Jonathon Edwards, Charlene Shannon-McCallum and Terri Byers]16. Selling the Rights to Broadcast Football Games in Europe: The Controversy Still Continues [Jon Guest]17. Leveraging the Benefits of Sport Sponsorship: A Global Brand's Local Engagement through Sport Sponsorship [Adam Jones and John Nauright]18. Impacts of an International Motorsport Event on a Small Caribbean Island[Cristina Jönsson]19. MK DONS FC and AFC Wimbledon: Moving the Goalposts and Rising from the Ashes[David Cook and Christos Anagnostopoulos]20. How to Spend 20 Years Filling Up a Stadium and Then See it Empty in 4[Alexey Kirichek]21. When Sponsorship Turns Sour in Elite Sport [Maria Hopwood and Hamish McLean]22. Designing Policies and Strategies to Safeguard, Conserve and Reclaim/Reuse Water Resources at Sport Facilities [Cheryl Mallen, Chris Chard, Adel Mansurov and Courtney Keogh]23. The Football World Cup 2014[Gerd Nufer] 24. ‘A Tale of Two 9’s’: The Business of Golf [Richard Oddy]25. Pyeongchang 2018 Marketing: The New Horizon for the Winter Olympics [Jiyoon Oh, Yonsei University, and Alain Ferrand]26. The National Football League (NFL) in London [Adrian Pritchard]27. "We don't do walking away" [Balwant Samra, Stephen Castle, and Gaye Bebek]28. Red Bull Energy Drinks and Football [Sten Söderman]29. The Development of a Professional Football League in Singapore: Failure or Success? [Donna Wong]
978-1138802452
--sports--economic aspects--case studies--sports administration
796.334