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Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies

Jones, Susan K.

Marketing convergence : how the leading companies are profiting from integrating online and offline marketing strategies by Susan K. Jones and Ted Spiegel - 2003 - 232p., ind. 24 cm x 16 cm

ISBN: 0538727195

Subjects--Topical Terms:
leaders
marketing
strategies

Dewey Class. No.: 658.8 / JON

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