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Marketing planning and strategy

Jain, Subash C.

Marketing planning and strategy by Subhash C. Jain - 3rd ed. - Cincinnati: South-Western Publishing Co. 1990 - xxi, 916p., cases., ind. 24 cm x 19 cm

ISBN: 0538802510

Subjects--Topical Terms:
marketing planning
marketing strategies
strategic analysis formulation direction formulation implementation control

Dewey Class. No.: 658.807 / JAI

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