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Consumer behaviour and marketing action

Assael, Henry

Consumer behaviour and marketing action by Henry Assael - 6th ed. - Cincinnati: South Western College Publishing 1998 - xviii, 718p., glos., ind. 24 cm x 21 cm

ISBN: 0538867701

Subjects--Topical Terms:
consumer behaviour
cultural influences
group influences
marketing
motivation research

Dewey Class. No.: 658.8342 / ASS

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