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Contemporary marketing research (With floppy)

McDaniel, Carl

Contemporary marketing research (With floppy) by Carl McDaniel and Roger Gates - 4th ed. - Australia: South Western College Publication 1998 - xxxv, 770p., app., glos., ind. 26 cm x 21 cm

ISBN: 0538885076

Subjects--Topical Terms:
build marketing effectiveness
communication
competitive intelligence
marketing research

Dewey Class. No.: 658.83 / MCD

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