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The marketing research : project manual (with Floppy)

Jarboe, Glen R.

The marketing research : project manual (with Floppy) by Glen R. Jarboe - 4th ed. - Cincinnati: South-Western College Publication 1999 - ix, 235p. 28 cm x 21 cm

ISBN: 0538891483

Subjects--Topical Terms:
customer satisfaction studies
data analysis
data collection
marketing research
other research methodologies
positioning
questionnaire design
research report
rsearch proposal
segmentation
tabulation

Dewey Class. No.: 658.83 / JAR

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