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McDonald's : behind the arches

Love, John F.

McDonald's : behind the arches by John F. Love - New York: Bantam Books 1995 - 486p., epil., ind. 23 cm x 15 cm

ISBN: 0553347594

Subjects--Topical Terms:
biography
buyout
exploting americana
franchising derby
Kroc, Ray, 1902
McDonald's Corporation
media magic
melting pot
partnes
restaurateurs
salesman
United States

Dewey Class. No.: 338.7616479573 / LOV

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