The rise of Asian Paints: Champaklal Choksey, a doyen of the Indian paints industry

Gupta, Anupam

The rise of Asian Paints: Champaklal Choksey, a doyen of the Indian paints industry - Gurugram: Penguin Random House, 2024. - xx, 234p., app., 24 cm X 16 cm

Recommended by: Rasananda Panda

Content:

Part 1: The Early Years Chapter 1: A Volatile Youth
Chapter 2: From Trading to Manufacturing
Part 2: Breaking All the Rules Chapter 3: Kitchen Relationships Chapter 4: The Rise of the Chemist Chapter 5: Geetanjali
Part 3: Racing Ahead Chapter 6: Managing Growth
Chapter 7: A Mainframe at Bhandup Chapter 8: The Internal Emergency
Part 4: Spreading Wings
Chapter 9: Expansions and Diversifications Chapter 10: Collaborations and Foreign Forays
Part 5: Leaving on a High
Chapter 11: Mastering the C in FMCG
Chapter 12: The Exit of the Chokseys

9780670097982

--Asian Paints--biography--history--businessmen India--Choksey, Champaklal, 1916-1997--Paint industry and trade

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